Privacy Policy

1. Who we are

HomeRoots Collective is a collective being established to provide emergency rental assistance that helps vulnerable Los Angeles County households stay in their homes. Our website is used to share our mission and to receive inquiries from prospective founding partners, donors, and collaborators. We do not currently accept donations or applications for assistance through this website.

2. Information you give us

The only form on this website is our founding partner inquiry form. When you submit it, we collect the information you provide:

• Full name
• Email address
• Organization or affiliation (optional)
• Interest area (e.g., founding partner gift, major gift, board or advisory role)
• Any message you choose to include

We use this information solely to respond to your inquiry and to follow up about HomeRoots Collective. We do not add you to a marketing list without your consent.

3. Campaign attribution information

When you submit the inquiry form, we also record limited technical information about how you arrived at the page, so we can understand which outreach efforts are effective. This may include:

• Campaign parameters from the link you clicked, such as utm_source, utm_medium, utm_campaign, utm_content, and utm_term
• Advertising click identifiers, when present in the link you clicked (for example, Google's gclid, Meta's fbclid, Microsoft's msclkid, or LinkedIn click identifiers)
• The web address (URL) of the page where you submitted the form
• The referring URL, when provided in the link you clicked

These values are read from the address of the page you are visiting at the time you submit the form. If you visit without any campaign parameters, the form works normally and this information is simply left blank or marked as a direct visit. We do not use tracking cookies for this purpose, and this information is stored only with your form submission.

4. Information collected automatically

Like most websites, our hosting platform records standard technical data when you visit — such as your IP address, browser type, pages viewed, and the date and time of your visit. This is used for security and to understand overall site traffic. We do not use this data to profile individual visitors or to advertise to you.

5. How the website is hosted

This website is built and hosted on the Leadpages platform. Leadpages stores form submissions on our behalf and provides the page hosting, form processing, and analytics features this site uses. Leadpages acts as a service provider processing information under its own privacy and security terms, which you can review at leadpages.com/privacy.

6. How we use and share information

We use the information described above only to:

• Respond to your inquiry
• Follow up on your interest in HomeRoots Collective
• Understand which outreach channels bring people to us, so we can improve our communications
• Maintain the security and performance of the website

We do not sell, rent, or trade your personal information. We share it only with the service providers who help us operate this website (currently Leadpages, and the email service we use to receive inquiries) and only to the extent needed to perform those functions. We may disclose information if required by law.

7. Cookies and tracking

This website does not use advertising cookies, and we have not installed third-party tracking scripts such as advertising pixels or analytics tags. Any cookies or local storage that may be set are limited to what the Leadpages hosting platform requires to serve the site securely and to operate the form. You can block or delete cookies through your browser settings; the inquiry form will still function.

8. Data retention

We keep inquiry submissions for as long as needed to respond to your inquiry and to maintain a record of interest in our founding campaign. If you would like us to delete a submission you have made, contact us and we will remove it, subject to any legal retention requirements.

9. Your rights and choices

You may contact us at any time to ask what information we hold about you, request a correction, request deletion, or withdraw consent to further contact. Depending on where you live, you may have additional rights under applicable privacy laws (such as the California Consumer Privacy Act), including the right to know what personal information is collected and the right to non-discrimination for exercising your rights. We do not sell personal information as that term is defined by applicable law.

10. Children's privacy

This website is intended for adults and is not directed at children under 13. We do not knowingly collect personal information from children.

11. Changes to this policy

We may update this policy as our website or programs develop. The effective date above will always show when the current version took effect. Material changes will be reflected on this page before they take effect.