A collective, not a company
Everyone
deserves roots.
HomeRoots is a collective pooling emergency aid, guidance, and advocacy so working families can stay in the homes they already have.
Keeping a home shouldn't depend on your savings account.
Most families are one crisis away from losing their home — a job cut, a medical bill, a car repair that can't wait. Eviction is expensive, traumatic, and almost always preventable with help that arrives in time.
HomeRoots pools what each of us can offer — emergency funds, practical know-how, and a collective voice — so that a temporary setback never becomes the loss of a home.
Alone, a crisis can take everything. Together, it takes nothing at all.
Four ambitions we're building together.
Emergency Rental Assistance
We aim to provide qualifying Los Angeles County households with up to six months of rental assistance when unexpected financial hardship threatens their housing stability.
Preventing Housing Displacement
Our focus is on helping vulnerable households remain safely housed, providing financial support before a temporary setback becomes a housing crisis.
A Community-Funded Safety Net
Through philanthropic contributions from property owners, individuals, and community partners, we aim to build a sustainable fund dedicated to preventing homelessness.
Our Vision for Dignified Housing
Our long-term ambition is to develop safe, welcoming residential communities where people experiencing homelessness can access shelter, meals, hygiene facilities, and compassionate support.
What we're working toward
Facing it alone
One crisis from the street
- A late paycheck that means a late rent check
- Shut-off notices stacked on the kitchen table
- Notices and paperwork no one has explained to you
- Pride that keeps you from asking for help
Facing it together
The crisis, met with support
- Emergency relief that arrives before the deadline
- A guide who helps you work it out with your landlord
- Benefits and aid unlocked without the runaround
- A community that shows up, no judgment attached
A message from our founder
“Security begins at home.”
When I was a little girl, I remember watching television commercials showing children who didn’t have enough food to eat or a safe place to sleep. Even at that age, I struggled to understand how, in a world with so much wealth and abundance, anyone could be left without life’s most basic necessities.
That feeling never left me.
For as long as I can remember, I’ve believed that if I ever had the opportunity to make a meaningful difference in the world, I would dedicate myself to addressing hunger, homelessness, and housing insecurity. HomeRoots Collective was born from that belief.
I believe that having a safe place to call home should not be a privilege reserved for those fortunate enough to avoid financial hardship. People lose jobs. Families experience medical emergencies. Unexpected circumstances can unravel years of financial stability in a matter of weeks. And far too often, a temporary setback becomes a life-altering crisis.
It doesn’t have to be that way.
My vision for HomeRoots Collective begins with a simple but powerful idea: What if we could prevent homelessness before it happens? By bringing together compassionate individuals, property owners, and philanthropic partners, we aim to create a financial safety net that helps vulnerable households remain in their homes when life takes an unexpected turn.
But my ambitions extend beyond preventing housing loss. I envision a future in which HomeRoots Collective also creates beautiful, welcoming communities for people already experiencing homelessness. Places where someone can enjoy a warm meal, take a shower, sleep in a clean bed, and experience the dignity and peace that every human being deserves. Places where compassion is not conditional upon someone’s circumstances, struggles, or past decisions.
I don’t believe we have to solve every problem in a person’s life before we can offer them kindness, safety, and shelter.
I also recognize that meaningful change requires more than good intentions. It requires thoughtful planning, responsible stewardship, sustainable funding, and people willing to invest in solutions. That’s what I’m working to build.
HomeRoots Collective is still at the beginning of its journey, but the conviction behind it has been with me since childhood: No one should have to face hunger or homelessness simply because they lack the resources to protect themselves from it.
I hope you’ll join me in building a future where housing stability is something we work together to protect, and where dignity is never out of reach. Because security begins at home.
Jill SeminarisFounder, HomeRoots Collective
The founding campaign
We're raising the capital to open our doors.
HomeRoots is pre-launch. Right now we're building a founding circle of partners who'll seed our first emergency relief fund and help shape how the collective runs.
- A seat in shaping the fund's model and governance
- Recognition as a charter member of the founding circle
- Direct updates as the first families stay housed because of you
Become a Founding Partner
Tell us about your interest and we'll follow up personally.
Your roots start with one step.
Help seed the first emergency relief fund — and keep a family in their home when the unexpected hits.
Become a Founding Partner